FIT4MOM SUMMITS

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We’re so excited for Summit 2019! Our spring city hotels are booked and the agenda is up— we’re hitting 7 cities with an intimate training opportunity designed for your entire team. This is your opportunity to connect your own FIT4MOM village, while you uplevel your game as an instructor, manager or franchisee. Build your toolkit and learn how to create a magical experience for your mamas— without burning yourself out in the process. Our team wants to love on YOU and your entire team at our only LIVE training opportunity until Conference 2020! We can’t wait to see you!!

Saturday Agenda

6am | Registration

7am | Early Morning Workout

Start your morning with a FIT4MOM class. Specific format will be determined by city. Don’t forget to bring your bands and a mat, if you wish!

8am | Breakfast Break

Take some time to grab a bite, refresh your coffee cup, and dry off. Breakfast is on your own.

9am | Welcome & Intro

Let’s Get this Party Started!

9:15am | #ONETEAM - From Global to Local

In our opening session, we will re-define #ONETEAM and take the conversation a step further. 2019 is the year we elevate how each and every member of the FIT4MOM ecosystem, whether Franchise Owner, Manager, Instructor, or Member, contributes to the health and wellbeing of mothers around the world. Connecting your personal role to a bigger mission will set the stage for a day full of exploring, planning, and preparing to make 2019 the best year yet.

10am | Find Us: Lead Generation

Marketing will not get you clients, but it will get you AWARENESS. And, your ability to generate and capitalize on awareness will help us reach more moms. We’ll explore acquisition techniques the entire team can get behind. Learn how to execute a year-round grassroots campaign to build trust and credibility with potential clients.

After an initial discussion, we will break into smaller groups based on roles in your FIT4MOM village to dive deeper into the part each team member plays in driving moms to your door. Walk away with 3 fully baked plans for lead acquisition and how each of your team members will contribute and execute to bring more moms to your door.

11:15am | Choose Us: Helping Moms Find Their FIT4MOM FIT

Once moms learn about us, it’s important we provide many different ways to try us! We will discuss three key strategies for helping more moms choose into one (or more!) of our programs. Eliminating barriers to entry and providing a consistent experience will get us started.

After an initial discussion, we will break into smaller groups based on roles in your FIT4MOM village to dive deeper into the part each team member plays in helping moms decide to choose us. Franchisees will focus on team growth and training, program selection and rollouts, as well as pricing and instructor compensation. Instructors will focus on educating about other programs and options for growing with FIT4MOM. Managers will discuss ways to highlight the complementary nature of the FIT4MOM programs in their village and market FIT4MOM as a one-stop shop solution for moms of every age and stage of motherhood.

12:30pm | Lunch Break

Lunch will be provided. Network with other moms, get refueled, and return ready for a jam-packed afternoon.

1:45pm | Stay With Us: How to Encourage Moms to Play Longer or Come More Often

Now that you are a member, how can we keep you engaged and on your F4M journey? Retention is an issue facing every fitness business. We’ll take time to unpack retention statistics and warning signs, causes (from all angles), and work through FIT4MOM specific solutions for encouraging moms to remain a part of the village for longer. Making it easy to stay through Program planning, surprise and delight loyalty + recognition, and investing even more in Mom-to-Mom Connections.

3:15pm | Closing Session

The day will culminate with completion of an Action Plan to anchor in your personal accountabilities over the next 90 days to move forward with all you learned. In Roundtables based on the day’s high level topics (Find Us, Choose Us, Stay With Us), you will travel with your team to further clarify, brainstorm and plan for the next 90 day with peer-to-peer and Home Office guidance.

4:30pm | End

6:30pm | Mom’s Night Out

Join our local hosts and your fellow F4M mamas for a night on the town! They know their city best, and are planning an amazing Saturday night for us. Every city is different, so keep a look out for the event happening at YOUR summit!

Sunday Agenda

7am | Early Morning Workout

Start your morning with a FIT4MOM class. Specific format will be determined by city. Don’t forget to bring your bands and a mat, if you wish!

8am | Breakfast Break

Take some time to grab a bite, refresh your coffee cup, and dry off. Breakfast is on your own.

9am | Lead, Coach, Counsel: Teaching Reimagined

FIT4MOM provides fitness … but we are different. Designed with the mom in mind, we celebrate and plan for her while other fitness opportunities modify and accommodate for her. Ensuring we make good on both the physical and mental promise of each and every class requires a different teaching strategy: Lead, Coach, Counsel. We’ll unpack what this means and why it’s necessary!

9:45am | Lead, Coach, Counsel: Practical

Now that you know Lead, Coach, Counsel, we’ll put it into practice. We’ll be working through powerful introductions, elevated coaching of exercises and drills, as well as powerful closings. The techniques you learn will not only help moms choose into the best workout for them on that day at that moment, but will also help mom to integrate movement into her life.

11:15am | Programming Roundtables

Spend time discussing the intricacies of delivering and facilitating FIT4MOM programs. In small groups, you will have the opportunity to ask questions, share insights, and learn from each other and Education Team Managers. Three opportunities to switch Program focus, or stay with the same program for a new conversation.

12pm | Closing Session

Finish the day with an opportunity to plan for the next 90 days. Decide what you can commit to doing to immediately impact your classes when you get home!

12:30pm | End